CONVERSE
A backlit feature wall for Converse retail, where a low-resolution LED display shines through the brand's own rubber and the pixel itself becomes the material.
- Client
- Converse Inc.
- Year
- 2015
- Location
- Boston / New York
- Role
- Design, Maeta Design
- With
- Ezio Blasetti
The Lovejoy Backwrap Feature provides a unique aesthetic opportunity. The bright LED display as it shines through the Converse rubber will be an playful, artistic, surprising element in the retail space. For this first introductory phase, we have speculated on three categories of content for the display and on few different ideas of interactivity. These three categories reflect our most recent discussions with Converse and the inspirational images that were provided to us.
The general direction for the interactive content is to take advantage of the element of the pixel and to elevate its characteristics and aesthetic qualities. A series of references can be mentioned here from Pop & Op Art, to Giltch Art and more recent Computational Patterns. Photographic & Video content as well as Textual inscriptions are integral part of the content for more direct communication with the viewers and participants.
Our first approach was to isolate specific animated patterns that work in a simple intuitive manner and in a low resolution display. Color palettes, speed and even-timing will be very important in this category as to provide an amazing experience to the viewers and users. In most examples, a simple change of speed in the behavior of the computational system can range from an energetic effect to a smoothing playful feeling. This process will require fine calibration with the interactive components.
