Information

Danielle Willems is a designer and creative practitioner working at the intersection of spatial design, storytelling, and emerging technologies. Her work focuses on developing creative direction and translating concepts into immersive environments across physical and digital platforms.

As a founding partner of Maeta Design, she has led projects spanning built environments, installations, and experience-driven spaces, combining concept development, art direction, and spatial design to create cohesive and adaptable design systems. Her work emphasizes clarity, material expression, and the ability to translate design intent into executable outcomes across multiple contexts.

Her practice integrates cinematic research, motion graphics, and world building as core design methodologies. Her interdisciplinary work extends across film, game design, virtual environments, robotics, and interactive media, informing both professional projects and teaching. This includes the development of seminar courses such as The Function of Fashion in Architecture, created in collaboration with the Wharton School of Business and supported by RunwayML, exploring AI-driven workflows for garment systems and spatial prototyping.

A significant part of her work explores the intersection of fashion and architecture, developing workflows that translate garment construction, patterning, and material logic into digital and fabrication-driven systems, including 3D printing and robotic fabrication. Across these efforts, her work investigates how emerging technologies reshape design processes, material innovation, and user engagement across spatial and visual environments.

She holds a Master of Science in Advanced Architectural Design from Columbia University's Graduate School of Architecture, Planning and Preservation, and received her Bachelor of Architecture from SCI-Arc, a school known for innovation and for operating at the edge of design disciplines, where architecture engages with media, technology, and experimental practices. This foundation has informed an approach that consistently operates across multiple design domains and scales.

With over fifteen years of experience in design education, she has led studios and seminars focused on interdisciplinary design processes, advanced modeling, and fabrication workflows. Her experience includes managing both small and large teams, developing consistent design workflows, aligning creative direction, and supporting projects from concept through execution in collaborative environments.

Education

2006-2007
Master of Science, Advanced Architectural DesignColumbia University, GSAPP, New York
2003-2006
Bachelor of ArchitectureSouthern California Institute of Architecture, SCI-Arc, Los Angeles

Practice

2011-
Maeta Design, founding partnerArchitecture, retail and applied computational design research. New York, Philadelphia, Athens
2009-
Apomechanes and Comput-DIY, founding partnerDesign, robotic fabrication and film lab. Athens
2008-2010
Serge Studio, founding partnerArchitectural design and media branding. New York
2008
Rockwell Group, architectural designer and project managerRetail and branded environments. New York
2007-2008
Eyeball NYC, assistant producer and creative managerMotion graphics for commercials and short films. New York
2004-2005
Touraine + Richmond, architectural and digital designerVenice Beach, California
2002-2003
Robins Jorgensen Christopher, model maker and architectural designerNewport Beach, California

Partnerships

RunwayML Creative PartnersCreative partnership supporting research into AI-driven garment and spatial prototyping

Teaching

2013-
Senior Lecturer, Stuart Weitzman School of Design, University of PennsylvaniaM.Arch 501 Studio coordinator. 602 Studio, Visual Studies, Digiblast, Summer Studio and elective seminars
2008-
Visiting Associate Professor, Pratt Institute School of ArchitectureStudio and degree project, advanced representation
2020
Visiting Lecturer, The New Centre for Research and PracticeTheory of computational design, post-planetary universal design programme
2016
Visiting Faculty, Tongji University, ShanghaiDigital Future workshop in robotic fabrication
2013
Visiting Faculty, Irwin S. Chanin School of Architecture, Cooper UnionStrange Craft, intensive masterclass in computational design and media
2013
Adjunct Professor, Rensselaer Polytechnic InstituteCore design studios and representation seminars

Exhibitions

2022
Tallinn Architecture BiennaleEdible: The Architecture of Metabolism. Installation programme finalist
2021
Venice Architecture BiennaleEphantasmata, CityX Venice
2018
Venice Architecture BiennaleDigital Deposition. Time Space Existence, Palazzo Bembo
2015
Chicago Architecture BiennialComput-DIY projects and films, with New Territories
2011
Apomechanes: Nonlinear Computational Design StrategiesMichael Cacoyiannis Foundation, Athens
2010
ApomechanesEMST, National Museum of Contemporary Art, Athens
2009
Advanced Architecture in SettimoTurin Tokyo Biennale, Casa delle Arti e dell'Architettura

Publications

2018
57 PavilionsApplied Research and Design, ORO Editions. Edited by Andrew Saunders
2018
Time Space ExistenceEuropean Cultural Centre, Venice Architecture Biennale
2015
MythomaniasPunctum Books. On Comput-DIY projects with New Territories

Awards

2022
Tallinn Architecture Biennale, installation programme finalistEdible: The Architecture of Metabolism
2014
Tessellations Pavilion CompetitionDesign-build award
2006
MAK Center for Art and ArchitectureAward, Vertical Garden, Los Angeles
2004
+April, Hyperion Hill House CompetitionDesign-build award
2002
AIAS Orange County chapterFirst prize, Urban Monastery

Lectures

2023
Open World, Universal Design: geopolitics of the multiverseThe New Centre for Research and Practice
2020
AI and politics of the selfPratt Institute Graduate Architecture
2016
Encoding Robotic BehaviorDigital Future Symposium, Tongji University, Shanghai